Bonneville Communications, which is owned by the LDS Church, has been selling the feeling of “the spirit” as HeartSell for 30 years to charities and corporate customers, as this promotional message from their website shows:

AFFECTING CHANGE BY REACHING THE HEARTS AND MINDS OF OUR AUDIENCES

At Bonneville Communications, our ability to touch the hearts and minds of audiences makes us an essential resource for organizations with vital messages.

For more than 30 years, our creative professionals have designed public service and direct response messages for national nonprofit organizations such as the Huntsman Cancer Institute, Boy Scouts of America, National Hospice Foundation, The Church of Jesus Christ of Latter-day Saints and The Salvation Army.

Our unique strength is the ability to touch the hearts and minds of our audiences, evoking first feeling, then thought and, finally, action. We call this uniquely powerful brand of creative “HeartSell”® – strategic emotional advertising that stimulates response. …

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